
Inside the Oasis
Weekly intel and encouragement from your Startup Oasis community
This is from one of our most read editions of our newsletter:
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Every startup team knows the early days come with late nights. But what matters isn’t how long you stay awake — it’s what you do with the hours you’ve got. Here’s how our community pushed forward in October...
The Founders Journal
"On fumes of hope, we strike against the barricade
To fates unknown- a love undared but shared by most...
Becoming the host of where we go
Onto hidden shores that become their home.
Then onto the next, until there’s no more—
Back to expanse and infinity,
And then becoming old again.”
-The Founder’s Call
As a founder, have you ever felt a willpower so strong and on fire, that the world couldn’t stop you?
I am reminded of a moment some years ago within the historic arc of humanity.
It was January of 2020 at Tech Alpharetta, and I had just cracked this new event structure. The community directors of Tech Alpharetta and ATDC were both there debating over who would host me after I went from 20 people to 66 over the course of a single month.
They decided to compromise and I agreed to an alternating venue schedule.

That February, I had 30 people show up to Georgia Tech’s ATDC—with the worst of a snowstorm leading up to the event. Meaning they intentionally drove through a snowstorm to get there.
This was a big deal, especially since I was still using this new community to populate my own startup team, and not treating it as its own thing.
However, news of the pandemic was starting to spread, and the next event would be at Tech Alpharetta with the alternating venue agreement. I thought I could convince them that we could come up with some liability-mitigating adaptation.
A 99.9% survivability virus would not derail my outsized ambition. There was no off-switch for my perceived trajectory.
Heading back to Tech Alpharetta when it was usually open, I saw there were no cars in the lot. As I got closer, I saw it was completely empty inside.
I held out hope—irrationally—that perhaps I was missing something, and walked up to the door. Locked. The inevitability of this moment had set in.
I called the community manager with the plan of overwhelming her with the excitement of upside and assurances on risks, but it came down to the entire world shutting down and my being the same organizational size as a single-cell organism.
But I would not be stopped. I refused the cue that the rest of the world followed, with an edge of anger.
What would happen with forward virtually was unknown, but I knew more and more people were consistently using Zoom. I adapted the new event structure to Zoom and held some of the first virtual events on Meetup. And I know that because they had no virtual link field- it was in the physical address field that I was putting in the Zoom link.
For two years, I ran the virtual meetings every month, and found that people were looking for virtual events in groups set in different cities than them. And in different countries. And on different continents.
This crazy surprise expanded my sights much farther, but also grew locally with fellow Georgians not stopping either.
Then all of a sudden, in early 2022, the grip of the Pandemic let up. People started to come out again, little by little. And as it turned out, when Tech Alpharetta and other venues opened up their doors again, I already had an emergent community and an inertia that hadn’t died.
I kept going while every single institution went into a coma. I felt like in the movie Forrest Gump when he and Lt. Dan still rode out in a hurricane to continue shrimping, and every other ship that was moored to a harbor was destroyed— they ended up taking all the business.
Every overpaid community manager for some corporate brand was getting a handful of attendees to their events, but I was getting 20–25 immediately out of the shutdown.
And because in group dynamics, if there are many starting as 1 but I’m starting as 20, the people looking to join something will join the group of 20.
I met Robb on the first event after the shutdown, and he convinced me to treat this community as its own thing and not as a recruitment tool for a single startup. He was running his own community & meetup - Entrepreneurs Anonymous. From there, we united all the groups under the Startup Oasis banner.
Our future is not yet written, but today we exist at a certain level of prominence because when the entire world said stop, I reacted like a founder: I didn’t just say “No”.
I said “Go f&$% yourself.”
And as a founder, you will need to learn the balance between being open to input and adaptation, and refusing to yield when everything you believe in is on the line.
If you bend too easily, the fire that makes your venture distinct will be smothered.
If you never bend, you’ll break yourself against the weight of reality.
The art is in knowing which moments demand humility and which demand defiance—and having the courage to act accordingly.
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One Tactic to Start Now
The Intermediary Play: How to Run Operations Like You Have a 10x Bigger Budget
What It Means in Marketing
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The classic version is simple: instead of paying to reach your audience, you find a larger body that already has that audience, and whose brand actually benefits from associating with you. They showcase you for free, because your presence validates their relevance.
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Take a sobriety lifestyle app. On its own, it might struggle to reach people in recovery or those wrestling with addiction triggers. But pair it with a psychiatric association that already specializes in addiction-focused members, and suddenly you don’t just have distribution—you have trust. The association gets to look modern and connected to cutting-edge recovery tools.
The app gets reach into a primed, high-credibility audience without buying ads. That’s not a transaction. That’s alignment.
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Or consider a pitch practice AI app. Alone, it’s just another startup screaming into the noise of LinkedIn. But plug it into a coworking space that wants their members to thrive (so they keep paying for membership), and now the AI app isn’t just software—it’s an embedded service. The coworking space markets it, because your tool makes them look like they invest in member success. The startup gets distribution without a marketing budget, and the coworking space gets stickier retention. Both win.
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That’s the Intermediary Play in its traditional form: marketing by proxy, with bigger players doing the work for you.

What It Means in Operations
Now, here’s the pivot: the exact same move can be applied to operations. Instead of thinking of intermediaries as only amplifiers of your message, think of them as suppliers of your infrastructure.
Take the ATDC venue example. Two founders talking about their own struggles only creates a room full of waterlogged stories—everyone’s drowning, and they’re just describing the waves. But when you bring role players who are already part of your product—designers, developers, marketers—you don’t just fill seats. You give ATDC a story to showcase: we’re the place where founders and builders connect. Their brand wins. In exchange, you get a premium venue, AV setup, food, and drinks—all free. You’re not paying for logistics; you’re being subsidized by an institution that needs you.
Or think about an AI app that automates outreach for screening job candidates. Alone, you’d burn cash trying to reach hiring managers one by one. But give it to employment agencies—entities that live or die on funneling candidates efficiently—and suddenly, they recruit for you. They push your product into circulation, because your app directly strengthens their core offering. They foot the bill in labor, credibility, and distribution, while you capture adoption.
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Why This Works So Well
The beauty of the Intermediary Play is that it makes larger bodies move on your behalf without money changing hands. It takes their incentive (brand cachet, retention, credibility, differentiation) and ties it directly to your need. You stop looking like a scrappy founder begging for scraps, and start operating like a founder who can marshal institutions.
The deeper truth: most startups fail because they’re trying to trade in money they don’t have. The Intermediary Play teaches you to trade in alignment. You win because you solve someone else’s relevance problem.
And when you do that consistently, you scale not just marketing, but operations. You gain distribution, infrastructure, and credibility—running as if your budget is 10x what’s in the bank.
That’s why the Intermediary Play isn’t just a tactic—it’s a way of operating. You stop waiting for permission, and you stop burning money you don’t have. Instead, you start building momentum by aligning yourself with institutions that need you as much as you need them.
And once you see it, you can’t unsee it. Every unmet need in your startup becomes an opportunity to plug into a bigger body, stretch your reach, and accelerate without capital. That’s the founder’s edge—running lean while looking large, moving fast while everyone else waits for funding.
Play this right, and your startup won’t just survive. It will feel inevitable.
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Thought Experiment

Where We Explore the ‘What If’ Scenarios of the Startup and Business World
Living on $0 While Leading on $250k
I sometimes joke about this: VCs demand founders “know their target audience,” yet they didn’t even know their own. For years, they told founders: quit your job, go full-time, pre-revenue — and oh, by the way, you can’t pay yourself.
The mental picture writes itself: a founder living under a bridge, walking up to strangers, begging them not for cash but to download his app so he can hit the hockey stick. Sad, funny, and all too real.
So let’s play this out. You’ve got $250k in the company account, but you can’t use a cent to live. You’re full-time, broke, and still expected to lead like a future CEO. What would you do?
Survival Strategies (living small, founder edition)
• Sell your laptop. Use the library’s computer lab under a free account. Nobody cares what machine you used to write the code.
• Secret storage unit living. Cheapest rent in town. A cot, a lock, and a shower at the gym down the street. (Not legal. Definitely real.)
• Consult in disguise. Offer “randomized” freelance help under a pseudonym for cash flow. Technically not a job; practically oxygen.
• Eat investor leftovers. Go to every free startup dinner, every networking event with catered trays. Your burn rate: zero. Your sodium intake: maxed.
• Clothes by rotation. One blazer and two shirts. Rotate them like uniforms. Laundry is optional if you master the founder musk.
Leadership Strategies (looking credible while broke)
• Work from borrowed prestige. Host meetings at coworking spaces, accelerators, or coffee shops that look sharp. Your actual “office” can be a storage locker.
• Narrative judo. Don’t hide the struggle—frame it. “We run lean. We live it.” The scrappiness becomes a brand.
• Polish on the cheap. Your deck looks like a million bucks even if your shoes have holes. Presentation is perception.
• Borrow bodies. Bring advisors, interns, and allies into meetings. They don’t need to be on payroll. The signal is momentum.
• Confidence camouflage. Stand tall, speak with conviction. Most people won’t ask if you slept in a gym shower that morning.
• Hack credentialism. Put up a sharp website, spin up social pages, and make the startup look alive. With the right surface polish, you can attract unpaid interns who want résumé lines and logos. Credentialism is just a combination lock — your job is to jiggle it until the door opens.
The Lesson
It’s absurd, but here’s the truth: some founders actually did versions of this. They stretched pennies, lived off scraps, and somehow still built companies that looked unstoppable from the outside.
And that’s the paradox. If you can lead while living like this — broke but unbroken — you’ll come out more resilient than most of the well-fed, well-funded startups that never learned how to bleed.
So—if you were forced to survive on nothing while leading with everything, what crazy strategies would you use?